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Custom development · Custom development

E-commerce: build or migrate

Your store built from scratch when the business case justifies it, or set up on today's platforms when going live fast matters more.

Platforms
Shopify, WooCommerce, Wix, VTEX, Jumpseller
Custom-built
When the process does not fit a platform
Duration
4 to 16 weeks depending on the route
Includes
Payments, shipping and invoicing connected

The problem

The first decision is not about design but about business: building on an existing platform costs less and ships sooner, but ties you to its rules; building custom costs more and takes longer, but supports processes no platform contemplates. We tell you which suits you before charging for either.

What it includes

Store on an existing platform

Implementation and customisation on Shopify, WooCommerce, Wix, VTEX or Jumpseller, taking advantage of what is already solved instead of rebuilding it.

Custom-built store

In-house development when the catalogue, per-client pricing, shipping logic or integrations do not fit a closed platform.

Migration between platforms

Transfer of catalogue, customers, order history and search ranking, with redirects so the traffic you earned is not lost.

Chilean payment methods

Transbank, Mercado Pago, bank transfer and instalments, with automatic reconciliation of the payments received.

Shipping and logistics

Integration with couriers, rate calculation by zone, shipment tracking and automatic notices to the customer.

Electronic invoicing

Issuing receipts and invoices to the tax authority at the moment of sale, with nothing keyed in twice.

Sync with your management systems

Stock, prices and customers connected to your ERP or CRM, so the data lives in a single place.

Sales automation

Abandoned carts, campaigns by segment, catalogue publishing to social networks and replies over WhatsApp.

How we work

  1. 01
    Decision
    We compare platform against custom development with costs and timelines in plain sight.
  2. 02
    Design
    Product page, purchase flow and checkout, prototyped before building.
  3. 03
    Build
    Store, payment integrations, shipping and invoicing.
  4. 04
    Load and testing
    Real catalogue, end-to-end purchase tests and load testing.
  5. 05
    Launch
    Accompanied go-live, monitoring and adjustments in the first weeks.

Deliverables

DocumentLength
Store in production
With payments and shipping operational.
included
Administration manual
To upload products and manage orders.
included
Sales dashboard
Conversion metrics and abandoned carts.
included
Note

A store handles card data and people's data. Before launch we audit the checkout, the session and the handling of personal data: a leak in e-commerce does not only cost fines, it costs the trust you spent years building.

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Want to hire this service?

Write to us at contacto@optimizaria.com and we reply the same business day.

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